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Kill Donjazzy-By Bayo Omisore(Must Read)

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Kill Donjazzy-By Bayo Omisore(Must Read)

Interesting article by Bayo Omisore who used to be the editor of Hiphop world magazine, and is well known in entertainment Industry. Read below:

So to start with, I am not a hater. I do not wish any evil on Don Jazzy or Michael Collins. If anything, I can be categorized as an interested onlooker when I want to be passive or an invested businessman active in the Nigerian music industry for the past 18 years.
In addition, I am a writer. I have been told I am a very decent writer. Or maybe I’m living on past glory. Either way, I had another title I was working with. But I decided this one would attract the eyeballs I desperately need to get the attention I so desperately crave.
Finally, I understand the workings of PR. Hell, I handled the PR of Mo’ Hits in 2006 when the only talent was D’banj. Back then, Wande was a dancer, Dr. Sid (I plead the Fifth) and D’Prince was a model. I do not wish death on Michael Collins. I however think the Don Jazzy brand is dead. Or should be rested. I’ll tell you why.

Do you remember Don Jazzy? Remember that Soundcity advert. I remember the first day I met D’banj and Don Jazzy. This must have been either late 2004 or sometime in 2005. I had been in the business as a journo for a few years by then so I knew them. We had done a story on Mr. Solek at Hip Hop World in 2003. Jazzy had worked as the keyboardist of the band but he had moved on to music production working under JJC. He was very quiet; never uttered a word. You could have been forgiven for thinking he was mute.
Back to the Soundcity advert. Don Jazzy didn’t say a word. Just whispered in D’banj’s ear while D’banj handled his business. It was brand new. It was refreshing. The ratings of the newly-established Soundcity music channel went through the roof. D’banj and Don Jazzy became the perfect example of a match made in heaven. Cobhams, if he could see them back then, would have known they were going places. So much so that Dr. Sid, a University of Ibadan-trained dentist and self-appointed administrator of eLDee’s Trybe Records, was happy to abandon that project and his album project to work under the tutelage of these relatively unknowns.
After that, the communication from the Mo’ Hits camp was that Don Jazzy was the boss. He was being driven around town by a university graduate who earns an enviable salary working in an oil company (Fifth). Jazzy didn’t speak in public. He never granted interviews. He asked simply that whatever you wanted to offer to him should be offered to his ‘children’. (Note that he had been calling his artistes his children since the Mo’ Hits days. Nobody questioned it then because this is the Don we’re talking about here.) In fact, once, I was at the crib of one of the Mo’ Hits people, and he told me I had to leave because Jazzy was coming. I was genuinely curious and somewhat impressed. Impressed because they kept the charade going even off-camera. Curious because, well, so could it be it wasn’t a charade after all?

Remember all those award ceremonies where someone from Mo’ Hits would win an award and spend half the speech time praise-and-worshipping Don Jazzy? Or when Don Jazzy himself would win an award for best production and his wards would mount the stage to receive on his behalf even while he was seated in the front row in the same building. Guys, let’s be honest, these are the images of Don Jazzy that made him the brand he is today. Those days when he only worked with his Mo’ Hits people and a literal handful of associates.

In the real world, a don is a crime boss, crime lord, mob boss, kingpin, criminal mastermind; a person in charge of a criminal organization. He typically has absolute or nearly absolute control over his subordinates, is greatly feared by his subordinates for his ruthlessness and willingness to take lives in order to exert his influence, and profits from the criminal endeavours in which his organization engages. Replace the word ‘crime’ with music and you have Don Jazzy.

Mo’ Hits was an organized entity. At the head of it all was Don Jazzy; the Capo di tutt’i capi, the Godfather, the boss of all bosses. Complete with his staff. D’banj was his Underboss. Dr. Sid, being the most educated and exposed of the lot, was the Consigliere. The other artistes were the Caporegimes. The management and the other stragglers and hangers-on were the foot soldiers. In the golden words of Christopher Wallace, “things done changed!”

 

Fast forward to January 1 2016. Now I am not interested in who was right or who was wrong. For me, the happenings of the early morning January 2 2016 made the Headies. They set the tone for the year. This is entertainment dammit. Are you not entertained?!!!

If you ask me, Don Jazzy had no business speaking to Olamide. I have seen enough Mafia movies to know that no Don that understands his worth would get so emotional as to entertain the thought of passing such a message on a public stage. That job is left to his Consigliere, in this case Dr. Sid, who is already disliked intensely for his supposed role in the Mo’ Hits breakup via the leaked tape. People would have talked. But Jazzy would have maintained his self-respect. He opened himself to ridicule the minute he opened his mouth on that stage.

Don Jazzy had no business speaking to Olamide. I have seen enough Mafia movies to know that no Don that understands his worth would get so emotional as to entertain the thought of passing such a message on a public stage.
I can trace this handfalling back to when Jazzy decided to start appearing in songs after the bitter divorce from D’banj. The Don Jazzy we knew and respected from a distance fell from heaven and became human. In fact, the Kokomaster showed his disgust over Jazzy’s features after their falling out. I very much doubt this would have happened if they were still together. Not that I think they knew any better then, but they had one script and they kept it simple by sticking to that story.

Of course, with the breakup and the subsequent interviews granted by D’banj, too much information was shared in the public space that caused irreparable damage to the carefully-crafted Don Jazzy image. I think Don Jazzy should have moved on to the next stage. Or developed a next stage to move to. He certainly should not have done Loya or Konga or Jantamanta (wtf?) as Don Jazzy. That’s not the Don Jazzy we were introduced to.

In truth, while we loved and respected Don Jazzy for his mystique, his music-making prowess and his relationship with D’banj, there was only so much he could achieve as a brand. However, this new guy is fun, is funny, seems to be humble, is extremely generous and, as such, is an endorsement magnet getting business from an endless list of companies. As it should be. As a businessman, it makes every sense for Michael Collins to be this new guy with access to millions of advertising dollars. But he cannot expect to eat his cake and have it. Something has to give!

Need I say more?
In conclusion, I think that as the head writer in this story, Mr. Collins needs to kill the Don Jazzy character. It has made him money and fame. But perhaps its time to quit the ‘mafia’ and live a normal life.
So, on a lighter note.
What name should Don Jazzy go with now?
My Guy Jazzy? That’s your round-the-way friendly neighborhood guy. Easygoing. No airs whatsoever.
Daddy Jazzy. Re his kids.
Judge Jazzy. Respected by all and lays down the law. Yet approachable in his manner. A friend to everybody and a friend to nobody.
Bro Jazzy. The senior brother who opens his door to any and every.
*Just in case you need to praise me or you take exception to anything in this article, you can find me on Facebook as Bayo Omisore and on Instagram, Twitter and Snapchat as@ibayoomisore.

Me I like Judge Jazzy o, lol. You nko?

Moji Delano is a Lawyer turned Blogger, Entrepreneur, Digital Media Strategist/expert. For news as it breaks: BBMpin1: 7AFE1932, (NEWS UPDATES,BUSINESS, BLOG INQUIRIES AND TIP-OFFS ONLY) BBMpin2 : D3E76039 (NEWS UPDATES,BUSINESS, BLOG INQUIRIES AND TIP-OFFS ONLY) Breaking news hotline : 08093005118, 08040003887(enquiries and tip offs only)

15 Comments

15 Comments

  1. tosin mann

    January 15, 2016 at 2:29 pm

    Interesting write up, caught my attention. Yes judge jazzy is cool.lool

  2. Simply Akin

    January 15, 2016 at 2:38 pm

    Nice one!

  3. Anonymous

    January 15, 2016 at 2:51 pm

    Insightful, new twist.. ☺

  4. Ahmed

    January 15, 2016 at 3:11 pm

    Don Jazzy has never been a favorite of mine but with the news that have been circulating ever since the Mo’hits breakup, I think baba has a mischievous nature which is not too good for someone of his caliber.

  5. Bomi

    January 15, 2016 at 3:34 pm

    Wònì tì yánlá bà gbènì shònlé, kékéré àmá gorì énì….

    So because of the little slip off by Don Jazzy @ the headies, a lot of jealous clowns are coming after him to take a pound of flesh.
    The last time I heard about Bayo, he’s Tuface PR officer, so instead of paying attention to Tuface as a brand, he’s busy throwing shades @ the Don. One of Tuface artiste was humiliated today in the presence of Tuface, what has he done about it, absolutemente nada.
    While he’s sticking his nose in others business, trying to shame others by pulling them down from the top, his own roof is on fire. Since last week Dammy krAne have been out of hand bringing shame to hypertek and Tuface brands, but the fool don’t seems to be bothered about the brand he manages or has he been fired for incompetence.

    Don jazzy has been singing since day one, he backup Dbanj on stage, his voice is heard on all Dbanj song. He featured in wine am well by Ikechukwu, he was on “pere” with the other mohits crew, the does his best to make the best music for his boys. His unique voice is what makes mohit spectacular.

    As a PR manager, he definitely know people will come at him for throwing shades at the Don, so he intentionally revealed all the flaws in his article to counter all the replies that may come as a result of this article. He tried to play smart so that people will not see his intention as jealousy, he surely plays his card well, he’s good, but I can see through his fakeness and I ain’t buying this sh!t one bit.

    So this is the new way to go now in the industry, pull guys at the top down, so that your artiste don’t have a fierce competition.
    I expect more from Omisore based on the brands he manages, and the fact he’s a good PR manager in the industry who supposed to know better than descending to such a low level and playing such a dirty game.
    He knows what all dem players in the game go through to protect their brand, he also knows the process of re-branding and what it takes to stay afloat in the game, but revealing some of his former employees flaws and tactics to the public, it’s way beneath him, that’s a low blow.

    I thought you was one of the best and an outstanding professional at what you do, but today I found out you’re just one of bunch of fakers. Take your article and read it while you face the mirror, all the flaws you point out about Don jazzy, is meant for that man you’re looking at in the mirror.

    God bless Don jazzy, God bless the Mavin family and God bless Michael Collins…

    • funke sipe

      January 15, 2016 at 5:46 pm

      U writing rubbish Bomi. Hiss

      • Bomi

        January 15, 2016 at 9:48 pm

        Whatever!!!

        • oge

          January 16, 2016 at 1:06 pm

          U talk too much

      • Hertin

        February 14, 2016 at 2:08 pm

        Knocked my socks off with knwldeoge!

  6. taielleo

    January 15, 2016 at 5:33 pm

    Bomi,u can like to rant. Y can’t u just see d other side of dis like d beautiful writeup. Last time I checked no one fuckin knows u not even d so called main crew. All I do is to pen ur anger on moji’s blog
    . Go get ur ass busy.

    • Bomi

      January 15, 2016 at 10:45 pm

      Awww!!! Is that all you’ve got…

      It’s a shame Nigerians derive pleasure in ridiculing their heroes at the slightest mistake they made, they take so much joy in the downfall of their role models.

      What has Don jazzy done to deserve this from y’all. He’s just an ordinary man who started his dynasty from the scratch, wit no support, he never has daddy’s money to achieve his goal, his success story is one that brings hope to struggling upcoming act that nothing is impossible.

      It seems y’all have have forgotten, Don jazzy has production credit for #LiftOff by Jayz and kanye west featuring Beyonce on the album “Watch the throne”, and he did this while working in Nigeria. How many artiste and producer can boast of having a close encounter with hip hop royalties on a business level. It shows he’s no fluke, he worked his as* to get to where he is today, a true hustler.
      How many Nigerian Artiste or producer have been credited for their talents like Don jazzy on a massive project like that, while others paid to have international artiste features on their tracks, Don jazzy get paid for his contribution on that production, and he’s still getting paid till today. Google “watch the throne” and check the production credit, Don jazzy name came after Jayz, that’s not ordinary it’s extraordinary.
      He’s a true example of Drake’s “started from the bottom” and y’all fools are so gullible to encourage this blaspheme.
      I don’t blame y’all, cos you’re so simple minded, this is the same way y’all attacked Tuface when he has lots of Baby mamas, later y’all clowns went after Dbanj, and now it’s the Don himself. I guess this is the cross great people have to carry. Jesus christ does too.

      Yoruba elders says ” òré pé, áshìwerè gbágbè” meaning it’s only a fool that will overlook the achievements and good deeds of others, and by your reply it’s obvious you’re a fool.

      I’ll end my comment with the words of my man Penshak “Ice Prince” Zamani

      Brother you see, if you wish me well
      I’ll wish you well o
      Brother you see, if you wish me fire
      Then go to hell o….

  7. oge

    January 16, 2016 at 1:08 pm

    U talk too much u dis Bomi yes the article is shit but learn to summarise sheessshh

    • Bomi

      January 16, 2016 at 8:34 pm

      Awww!!! Thanks for seeing things my way my dear, I appreciate…
      As for talking too much, that’s the way I’m wired, I’m sorry baby…. Lool, but for you my love, I’ll see what I can do about it.
      Ciao…

  8. yeside

    January 23, 2016 at 8:41 pm

    Moji,stop encouraging such on blog. Bomi go get a life and get busy. If u like make it tru ur father or make it on ur own. D key is to make it. Who fucking nows Bomi. And u are here calling some pple fool. If ur father is wealthy and u choose not make it tru ur father ur cup of tea. Go get a life.

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