Red Star Boosts E-Commerce With ‘Saddle’ App

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A first of its kind industry solution to manage Pay-On-Deliverytransactions for online businesses and e-transactions has been deployed by Red Star Plc, a leading courier and logistics organization with decades of service delivery experience. 
The application, known as “Saddle, allows instant payment on
delivery reconciliation, enable customers monitor and track the movement of
ordered products until items are delivered and at the same time, allows
e-platforms/partner companies to seamlessly receive notifications when orders are placed.

 According to Jayson Oyarekhua, Head,


Projects and New Ventures, Red Star Plc, “the application has been customized in
such a way that it enables organizations especially those in e-commerce, track
orders from clients, monitor activities prior to delivery and generate report
after delivery or as at when due. “The application will enable a transparent solution on all sides of the e-commerce chain; Red Star Express PLC, the E-commerce platform and the end user who ordered the product”.

 

Jayson disclosed that subscribing to
the Saddle application will provide several features that will be beneficial to
e-Commerce platforms across the country. “The features are meant to change the way e-tailing is executed; it will impact on logistics management tool, provides cash and card payment solution, it will act as front-end app for delivery
agents, back-end tool for dispatch, monitoring and reconciliation,
provide
pick-up and drop-off tools, provide tracking information for consumers and
provide industry solution for multiple e-commerce sites/platforms”.

 

This solution is flexible enough to
suit individual business models. The application could be customized to fit the business need of the back end user of this product. “And the good thing about
it is that the storage of the massive information is absolutely free because it
is stored in the cloud”.

 

Explaining how it works, Jayson said
a customer (an e-commerce Platform provider) receives an API to integrate
Saddle into their website. Once integration is done, the customer will have
visibility to the Saddle logistics management. When an order is made on their platforms, the transaction is sent and logged in Saddle where it becomes
available for pick-up and delivery. For delivery, Saddle will be linked to a
mobile POS solution which every delivery agent can use to receive payment upon
delivery. Payment (cash, card) will be logged into the account of the merchant
with proper reconciliation and settlement process in place.

 

“The app starts with the integration of an e-commerce website. So when an order is ready to be fulfilled, the e-commerce website feeds into saddle and the Logistics partner will be able to see orders that are ready to be picked up. This solution will significantly organize the current e-commerce delivery process by assigning pick-ups to agents within a certain geographical location. For example, when an agent needs to pick up from merchants located in Victoria Island. The algorithm built into it will assign the pick-up info to agents in Victoria Island. So this app puts sanity to an otherwise chaotic system that is currently in place.

The MPOS allows the customer the ability to pay on delivery. By integrating
MPOS with Saddle, it creates a real time payment notification”.

 

The customer is able to see when
their order has been picked up from the merchant. Then the order is tracked
from when it gets on the vehicle until the last mile customer signs that the
order has been received. Dates at various touch points progression are visible.
Daily, weekly or monthly report can be generated for reconciliation purposes.

 

Red Star Express Group is a premium logistics
solution provider in Nigeria with an unrivalled local network coverage and a
large market share in the domestic and international market. It enjoys a
domestic strength of over 240 offices in Nigeria, delivers to additional 1,800
communities, with over 2,400 highly trained personnel and over 600 delivery
vehicles in its fleet. The company has four business units including The Red
Star Express which is a licensee of FedEx, the world’s largest express
transportation company. There is the Red Star Freight, Red Star Logistics and
Red Star Support Services.

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