Determined to bring premium entertainment in indigenous Nigerian languages to its valued subscribers, popular pay TV company, StarTimes, has launched a new Igbo entertainment channel ‘Isi Mbido’ on its platform.
The new package will include entertainment programmes such as movies, music, studio shows and many more.
Speaking on the new channel, Acting Brands and Marketing Director, StarTimes, Mr. Qasim Elegbede said all StarTimes subscribers, new and dormant, are qualified to watch this first of its kind channel for free throughout this month.
He said the new channel will go a long way to deepen consumer interests, not only in StarTimes, but with Nigerian local and indigenous languages as it is poised to bring exciting and consumer engaging programmes.
Elegbede noted also that StarTimes aggregates various exciting and top-notch channels on its platform to offer millions of digital TV subscribers a rich blend of entertainment – be it movies, sports, news, drama, series, and music.
“Our desire is to ensure that every Nigerian family can afford, access and enjoy digital television with over 100 owned and authorized channels creatively selected to appeal to every member of the family”, he said.
StarTimes is the leading digital-TV operator in Africa, covering 80 per cent of the continent’s population with a massive distribution network of 200 brand halls, 3,000 convenience stores and 5,000 distributors.
StarTimes owns a featured content platform, with 440 authorized channels consisting of news, movies, series, sports, entertainment, children’s programs, fashion, religion etc.