Blackberry Announces That They Will No Longer Make Mobile Phones Due To Heavy Losses In Last Quarter
One-time tech giants BlackBerry Ltd will outsource manufacturing of its hardware henceforth, including its flagship smartphone, the Waterloo-Ont.-based company said on Wednesday as it reported another loss and sharp drop in revenue.
The company also said chief financial officer James Yersh would leave effective Oct. 1 for personal reasons. It announced former Sybase executive Steven Capelli as his successor.
The net loss came to $372 million and worse still, the company’s second-quarter revenue fell 31.8 per cent from last year forcing the board of directors to make drastic decisions as such.
As a last resort, in October 2015, Blackberry changed the direction of its handset business by producing its first smartphone running Google’s Android operating system, rather than its own BB10 software.
However, owners of the franchise have admitted the device, which featured a slide-out physical keyboard, was too expensive to appeal to a mass market.
The company has since launched a less expensive touchscreen-only Android handset, based on a phone released by Alcatel owner TCL.
They should sell out to apple like Nokia did to Microsoft.
Too sad
Too bad
It was always inevitable that this would happen, with the way the market has been dominated by andriod phones and apple phones. They refused to move along with the times and they were left behind. RIP blackberry…
Manny the long lost MDB’er