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Nigerian Tech Company Launches Social Media Creative App To Save $1billion For Businesses Annually


Nigerian Tech Company Launches Social Media Creative App To Save $1billion For Businesses Annually

•Temi Shobowale

Facebook founder, Mark Zukerberg was right about Nigeria’s entrepreneurial energy, as Nigerian Tech Company launch social media creative app to save $1billion for businesses annually. 

Mark Zukerberg’s recent visit to Nigeria has brought about yet another success story of commitment,enthusiasm and energy in Nigerian Entrepreneurs

During the town hall meeting with Entrepreneurs and Tech Entrepreneurs’ in August this Year, Mark zukerberg spoke about the entrepreneurial energy that could be felt as soon as you enter this country. According to Zukerberg, “there’s this energy here, I mean you feel it as soon as you get off the plane. I think the world needs to see that’’

The visit has encouraged a digital analytics and technology company, Intelligent Interactive limited to build a social media creative tool that will help businesses save $1billion annually.

While speaking with one of the Co-founders of a leading Tech company-, Temiloluwa Sobowale on how the idea of the application was birthed. Sobowale revealed that one of the advices from Mark Zukerberg triggered a new drive for innovative thinking that birthed the app.

According to Sobowale, Zukerberg made it clear that a winning strategy is to be able to provide tools/services to SMEs that only the big companies could afford some years ago. But by building an application, this gives small businesses a level playing ground to compete. This is exactly what we did.

We noticed that only the big brands can afford to use professional graphic designs for their social profile, posts ,due to the high cost of paying professional creative directors, this is affecting their business, because statistics shows that customers engage more with professional images than ordinary text.

 Statistical findings show that posts with images get 94% more views than those without images, which means that adding a professional image to your posts will increase the chances of brand awareness, while using a poor creative design could damage the reputation to your brand by making it look sloppy and unprofessional in the midst of competitors. You lose businesses to the competitors that way.

When asked about the $1billion figure savings for businesses annually, Sobowale said that “getting a good design will cost you a minimum of $5 each which is about N2, 000 at an exchange rate of N400 to $1. We know that on the average a business needs to post one image per day, but with, you save $5 because the use of the app is free.

We envisage that the worse case 1% of the 60million businesses with pages online will adopt the tool. Zukerberg puts the figure of businesses on Facebook at 60 million. Based on this projection, we envisage that 600,000 will use the application. If our projection is anything to go by, it is obvious that we save $billions.

See the illustration below:

Daily savings =$5X600, 000=$3,000,000 daily savings.

Annually= $ 3,000,000(daily saving) X 365 (days in 1 year) = $1,095,000.000 yearly savings.

The good news is that over 1.5million businesses in Nigeria owns and run Facebook pages.

When asked about the global competitor,, Sobowale’s reponse was that Canva is not a free app,you still have to pay $1 to download some images, before you can use it. The case is different with with thousands of templates are available, absolutely free with unlimited creative design daily. There are hundreds of websites on the web that provide free High definition images that you can also add to your design when creating your social media images on the Website,

Our ease of use is un-matched as you only need to do one creative and download the images in multiple sizes for various social media sites at once, you can only create one design at a time with our various competition.

 Most of our competition focus on all type of designs , from fliers, posters social etc, we are focused only on providing creative design for social media alone there by focusing on the granular details of creative design needs for social media engagement, this also is a competitive advantage.

 We have some other competitive advantages but our new modules soon to rolled out will differentiate us even further.

About is a new website where businesses and individuals can create professional social media design free of charge. The easy to use platform makes it possible for even an amateur computer user/professional graphic designers to create beautiful/professionally accepted design in minutes, using the thousands of background designs available on the platform or you can upload you preferred canvas image background if preferred.

Individuals can also use the platform to brand and share their event images with friends after it has been personalized with their names and event #tags telling a story about the image and the ownership that was not possible prior to this time with any application before

The Co- Founder of the company Sobowale Temiloluwa was the first individual in Africa to be certified in 2010 by Google as a professional in 4 areas(search, display, reporting and analysis, Google analytics. Sobowale is also a product of Kellogg school of management USA in Strategic Data Driven Marketing.

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Moji Delano is a Lawyer turned Blogger, Entrepreneur, Digital Media Strategist/expert.

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