Recession: Toblerone Changes Shape, Reduces Size But Price Remains Same
Loyal fans of Toblerone reacted with horror after recently discovering that the distance between the triangular chucks in their favorite chocolate bar had expanded overnight.
Mondelez International (MDLZ), which produces the airport shopping staple, blamed rising ingredient prices for the change. By adding space between the triangles, the company was able to keep the bar’s original packaging and length, but reduce the amount of chocolate.
The result is that bars that formerly weighed 170 gram have been slashed to 150 grams. Forty grams have been carved out of bars that used to contain 400 grams. The price remains the same, but customers are getting roughly 10% less chocolate.
Fans have since taken to social media to react and blame it on ‘Brexit’ which the company denies.
So to Toblerone lovers, if you come about the new shape, it’s not Fake, it’s Recession.