Nokia Relaunches Its Classic 3310 Model 17 Years Later With 1 Month Battery Life And Better ‘Snake’
…THE NEW 3310 ( In Summary)
– Thin, light and durable
– 22-hour talk time
– One month battery life
– Four colours – red, yellow, dark blue and grey
– Costs €49 (£41/$51/ N28,000)
Nokia’s newly revitalised phone business saw it re-introducing a brightly coloured version of the classic 3310 talk and text phone, the world’s most popular device in the year 2000.
The new model has bigger screens and is priced at just £41/$51/ N28,000) . Its 22 hours of talk time and up to one month of standby time potentially heighten the phone’s appeal as a backup for smartphone users.
Once the world’s dominant phonemaker, Nokia in 2014 sold its by-then ailing handset operations to Microsoft for $7 billion, leaving it with its network equipment business and a large patent portfolio.
But last year, it gave the Nokia brand a fresh start by licensing its devices brand to HMD Global, a new company led by ex-Nokia executives and backed by Chinese electronics giant Foxconn.
Industry analysts say the revived Nokia 3310 has the makings of one of the hit devices of 2017, appealing to older Nokia fans in developed markets looking for an antidote to smartphone overload, while also appealing to younger crowds in emerging markets.
The original 3310 sold 126 million phones, the 12th best-selling phone model in history. Nine of the top 12 selling models were produced by Nokia.
It also revives the one-time hit time waster game Snake featured on the original phone, the “Angry Birds” of its day. In a modern twist, fans can now play Snake in Facebook Messenger.
HMD also announced three smartphones that run on Google’s Android platform: The Nokia 6 smartphone with a 5.5-inch screen, the Nokia 5 with a 5.2-inch screen and the Nokia 3 with a 5.0-inch screen.
It also offered a limited edition of the Nokia 6 with added features retailing for around €299.
Under its licensing deal, HMD has sole use of the Nokia brand on all phones and tablets for the next decade. It will pay Nokia royalties for the brand and patents, but Nokia has no direct investment in HMD.
Full spec of the 3310 below:
NETWORK Technology : GSM
LAUNCH : Announced 2017, February
Status :Coming soon. Exp. release 2017, Q1
BODY Dimensions: 115.6 x 51 x 12.8 mm (4.55 x 2.01 x 0.50 in)
SIM: Single SIM (Mini-SIM) or Dual SIM (Mini-SIM, dual stand-by)
Flashlight: Yes
DISPLAY Type : TFT
Size : 2.4 inches (~30.3% screen-to-body ratio)
Resolution: 240 x 320 pixels (~167 ppi pixel density)
MEMORY
Card slot: microSD, up to 32 GB (dedicated slot)
Phonebook: 2000 entries
Call records: Yes
Internal: 16 MB
CAMERA
Primary : 2 MP, LED flash
Video: Yes
Secondary: No
SOUND
Alert types Vibration, MP3 ringtones
Loudspeaker Yes
3.5mm jack Yes
COMMS
WLAN No
Bluetooth v3.0, A2DP
GPS No
Radio FM radio
USB microUSB v2.0
FEATURES
Messaging SMS
Browser WAP 2.0/xHTML
Games: Yes
Java
– Audio/Video player
BATTERY
Removable Li-Ion 1200 mAh battery
Stand-by: Up to 744 h
Talk time: Up to 22 h
Music play Up to 51 h
Removable Li-Ion 1200 mAh battery (Dual-SIM)
Stand-by Up to 600 h
Talk time Up to 22 h
Colors
Warm Red (Glossy), Dark Blue (Matte), Yellow (Glossy), Grey (Matte)
