REVEALED: Why Etisalat Changed Name To 9Mobile

By Mojisola Delano On Jul 14, 2017

Etisalat Nigeria on Thursday announced a switch to a new brand name, 9Mobile.

The decision to use 9Mobile as the new brand name was taken at the end of a meeting of the telco’s management in Lagos yesterday. The network had debuted with the 0809 number plan in 2008, which may have informed use of the figure 9 in rebranding the network.

The rebranded network, 9Mobile, is also expected to drop the domain name, www. etisalat. com.ng Etisalat International of the United Arab Emirates parted ways with its Nigerian partner, Emerging Markets Telecommunications Services Ltd, trading as Etisalat Nigeria in the wake of a crisis over a $1.2 billion loan package, which defied solutions.

Mojisola Delano 9300 posts 129 comments

Moji is a Lawyer, online media aficionado, communications strategist, and entrepreneur in her early 30’s. Her zest and energy to succeed coupled with her very strong interpersonal skills has seen her build her blog from just a passionate hobby to a strong platform for social influence and brand.

Today she has expanded to having her own company SMD Media. SMD Media consults for large corporates drawn especially from the Finance, Technology, Advertising and Media, Creative Arts sectors, where her brand has grown significant leverage and contacts.

She is also the pioneer Chairperson of the Digital Media Practitioners of Nigeria-DMPN, an Association whose vision is to influence on a larger scale for a greater good to impact lives positively, ensure the standardisation and the continuous enthronement of ethical practises within the digital space .

Moji is a lover of the Arts, Fashion and Entertainment with a strong plan to own her own shoe/bag line, record label, Movie production company among other things.

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