Clothier, H&M UK have been forced to apologise for using a black child to model a hoodie campaign for kids after receiving major backlash online
They launched the hoodie above on their website with a “coolest monkey in the jungle” slogan, which received a lot of backlash on social media especially from black People that felt insulted, and termed it “Racisst”
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The company thereafter gave into the pressure and apologised, then removed the offending ad from its website.
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” H&M (HNNMY) spokeswoman Anna Eriksson wrote on Twitter.
According to CNN, the image was featured on the British version of the company’s online store. However, many users noticed that the little black boy was the only model to wear the “coolest monkey” sweatshirt, a white child wore a shirt that said “survival expert,” while another wore a sweatshirt with images of animals from the same line.
They’ve achieved what they want, this act is intentional, it was set in motion to get people’s attention and they’ve got it…