The Pantone color of the year for 2018 is 18-3838 Ultra Violet
The shade color experts who have every year picked one color that they believe will be reflected in the year’s fashion, home décor and design have said Ultra Violet will dominate 2018.
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
About the Pantone Color of the Year
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.
Read also: Did You Know? Colours For 2016 Are Rose Quartz And Serenity(LOOK)
How to Use the Pantone Color of the Year 2018
Pantone has created eight different color palettes that feature PANTONE 18-3838 Ultra Violet to help you bring this year’s special shade into your designs. All color bases are covered; brights, deeper hues, pastels, mid-tones, and metallics. With Ultra Violet as a versatile trans-seasonal and gender-neutral anchor in every palette, each of the eight palettes conveys its own distinctive feeling and mood and can easily cross-over fashion and accessories, beauty, home interiors, and graphic design applications.
To further inspire your creative juices, within each of these eight color stories they have also included three suggested color harmonies. The color harmonies provide you with examples of how individual colors in the palette can be mixed together and in what proportion or measure. The uniquely developed color bars which make up the color harmony accompany each highlighted color story.
Pantone Color Institute
The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development, for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of color in their design strategy.
Previous colours of the year:
