Renown Italian fashion house Prada has been the subject of wide criticism online in the last couple of days for selling a ‘plain white t-shirt’ at an outrageous price.
The luxurious fashion house is being slammed on social media for putting a price tag on N125,00(£270) the plain Tee.
The new season white top, named the ‘logo piqué T-shirt’, is for sale on the luxury London-based fashion retail website, Farfetch.
The description states:
‘Founded in 1913 by Mario Prada, the brand is known for producing timeless items with traditional Milanese craftsmanship. This white logo piqué T-shirt is crafted from cotton and features a round neck, short sleeves, a relaxed fit, a straight hem, a slim fit and a logo chest patch.’
A shocked shopper spotted the overpriced t-shirt online and posted it on Facebook with the caption: ‘Ok.’ The post received dozens of responses from angered people, who labelled the designer label ‘filth’.
One person wrote:
‘Filth. Anyone who buys this might wish to buy a suitable applicator to insert t-shirt into the same crevice where their personality resides. Just sayin’.
While another said:
‘Scum. Just wrong in every way. Do I sound bitter. Damn right hhhh.’
While Prada is selling their 100% cotton t-shirts for the Naira equivalent of N125,000, other low-cost brands are selling near identical tops for 100 times less. Asda George is selling an exact replica of the Prada shirt under N2000 (£3.50), while Next is selling theirs under N3000(£6).
The only visible difference is the Prada t-shirt has a white logo on it that can’t even be seen from distance.
Even more interesting is the fact that the coloured versions of the controversial Tee is on sale for N250,000( £540). For just a T-shirt? Wawu.
This isn’t the first time a luxury label has been criticised for charging a large amount for a basic tee.
Gucci came under fire in August last year after pricing a shirt with a Paramount logo for N222,000 (£480.)
One fashion blog called the design either a ‘marketing stunt or a bizarre misstep to make a new trend.’
While Prada is yet to officially comment, and probably never will, I think its important to say at this point that the Italian fashion house is a luxury brand. The average person might not understand it, but the rich voluptuaries who get a high from their affluent lifestyles will have no problem buying the T-shirt at that price. Plus, some designer lovers will argue that its not just about the outfit, its about the name which in this scenario is PRADA.
It is what it is.
