The release date was established during Game 6 of the NBA Finals on Tuesday within a Beats by Dre headphones ad featuring track star, Sha’Carri Richardson, which West scored and edited.
The album Donda is named after West’s late mother, who passed on in 2007.
Donda reportedly features artistes like Pusha T, Travis Scott, Lil Baby, and Baby Keem.
The commercial previews the track “No Child Left Behind” from the album, an atmospheric cut showcasing West’s vocals over what sounds like an organ.
As Richardson runs a 100m sprint in slow motion, sporting Beats by Dre ear buds, West repeatedly sings: “He’s done miracles on me.”
However, the live-streaming album listening event will be held in Atlanta on July 22, a day before the official release of the album.
West revealed the event after Twitter started buzzing Sunday night about another secret listening session the rapper had in Las Vegas.
At the beginning of the visual ad, scored and edited by West himself, the words on the far right corner of the commercial reads: “Kanye West ‘No Child Left Behind’ Donda Drops This Friday Listening Event Livestream On Apple Music Thursday At 8 PM EST.”
On the track, featuring West’s signature chords, a voice, which sounds like it could be DreamChasers Records artist Vory, melodically rhymes: “Back again/I used my back against the wall/Never caught on y’all/Never count on y’all/Always count on God.” Shortly after, West comes in and croons repeatedly: “He’s done miracles on me.”
As for the visual, Richardson is seen in a kneeling position on track starting blocks before the camera pans in on her fully, showing her running in slow motion and also standing still as if she is regaining her breath after finishing a race. The commercial closes out with the phrase “Live Your Truth” in white lettering.
Richardson posted the ad on her Instagram page with a caption that revealed another new song from West’s Donda album will debut tomorrow night.
There will be ups and down in life, but it’s important to remember to RUN YOUR OWN RACE.
Love to @beatsbydre and @kanyewest for the support.
Another commercial and another new Ye song dropping tomorrow!
DONDA out on Friday! Let’s goo🔥.
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Donda will be premiered in full during a sold-out listening at Atlanta’s Mercedes Benz Stadium on Thursday (July 22). This particular event will be live-streamed on Apple Music as well.
The new album is West’s first full length project after he released Jesus is King in 2019.
Kanye is amongst several rappers, including Drake, Snoop Dogg and Cardi B to stand with Richardson, who was given a one-month suspension by United States Anti-Doping Association after testing positive for marijuana succeeding her first-place 100-meter race win at U.S. Olympic Track and Field Trials in Eugene, Oregon on June 19.
Following Richardson’s 30-day suspension, it was revealed that she would not be competing in the 2021 Tokyo Olympics.
The 21-year-old sprinter spoke on testing positive for the drug and shared that she used marijuana to deal with “emotional panic” after learning about the loss of her biological mother from a reporter.
Below is a snippet of Kanye West’s new song “No Child Left Behind” via a Beats by Dre commercial featuring sprinter Sha’Carri Richardson.