Nigerian record executive, Don Jazzy real name Michael Collins Ajereh on Sunday, June 12 via his Twitter platform addressed upcoming artistes.
Speaking via his Twitter account, the Mavins records boss admonished upcoming artistes to ‘keep pushing.’
The former Mo’Hits records member who is renowned as one of the most influential figures in the Nigerian music industry stated that upcoming artistes should never give up on developing their skillset and musical prowess.
Encouraging young talents, the Mavins boss wrote, “Dear artists, please keep up the hustle, It hasn’t picked yet does not mean that you are not who you are.”
ALSO READ: Why I Didn’t Sign Simi, Falz, Teni To Mavin Records ; Don Jazzy (Video)
Don Jazzy did not stop there, he cited Mavins record youngster, Crayon as a case study.
He mentioned that the tweet was inspired by the recent success of Mavin’s act Crayon who seems to be finally getting his due.
Don Jazzy continued, “See my boy Cray na. @crayonthis is having the time of his life. Trust me y’all haven’t seen anything yet sef.”
The record executive further boasted about the Mavins’ signee whose stellar hook on ‘Overdose (Overload)’ has had fans raving about his talent.
Dear artists pls keep up the hustle. It hasn’t picked yet does not mean that you are not who you are. See my boy Cray na. @crayonthis is having the time of his life. Trust me y’all haven’t seen anything yet sef. His bank is loaded as f*ck. More jams coming. #MAVIN 🐘 pic.twitter.com/9PzisQVqOd
— ITS DON JAZZY AGAIN. 🐘 (@DONJAZZY) June 12, 2022
Crayon joined Don Jazzy‘s record label in 2019, the same year Rema was unveiled as the newest talent in the label. Despite releasing a self-titled extended play project in atypical Mavins fashion, he did not experience immediate success like his predecessor.
Also, Mavins records is the home to Magixx, Rema, Ayra Starr and latest signing, Boy Spyce.
