Ad Dynamo by Aleph Group has on Monday announced the launch of its free Digital Ad Expert programme in Nigeria, Coming fresh off the back of its recently announced expansion in the country.
The programme is designed to equip young Nigerians with the skills they need to succeed in digital marketing.
Read Also: Ad Dynamo Reveals Expansion Plans; Commits To Educate Nigerians
During an host on Aleph Group’s proprietary learning platform, Ad Dynamo CEO, Sean Riley revealed that Digital Ad Expert is a peer-to-peer learning programme that aims to educate, certify, and connect thousands of Africans with the digital skills needed to succeed in a rapidly digitising economy, allowing them to compete at a global level for jobs in this growing industry.
Ad Dynamo CEO, Sean Riley stated:
Nigeria is Africa’s largest economy and is also digitising rapidly, With Digital Ad Expert, we want to ensure that young people have the best possible chance of benefiting from the opportunities presented by that growth and expansion.
Sean Riley further noted that it’s estimated that an additional 35 million Nigerians will come online by 2026, meaning that digital marketing will be a significant growth industry. It will also have an important role to play not only in reaching ordinary consumers but also in helping businesses across the country grow and thrive.
Aleph has set a goal of using Digital Ad Expert to educate 50,000 digital learners worldwide with digital marketing skills, and Nigeria is a big part of this ambition. People participating in the programme get an introduction to digital marketing, as well as modules covering strategy, analytics, and content creation.
Additionally, they learn the ins and outs of advertising on specific platforms including Twitter, LinkedIn, Snapchat, and TikTok. The programme also gives participants an overview of job opportunities and the labour market.
We have no doubt that Nigerian youth have immense digital potential. We’re proud to play a role in ensuring that they’re given the necessary help to unlock that potential.
Applications for Digital Ad Expert opened on 27 June and will run until 18 July. The first cohort is then scheduled to kick off on 25 July, 2022. Candidates can apply to complete a free three-month comprehensive digital ad degree here.
