Netflix has vowed to start cracking down on password-sharers who let others log in to their account.
The streaming giant has indicated it will start charging users who share their password beyond their household an additional monthly fee.
Although Netflix has been warning about introducing measures to clamp down on password sharers for months, it seems like things are about to get serious.
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The firm said during a quarterly earnings call on Tuesday it was considering ‘monetizing account sharing’ from early next year.
Bosses at the company told investors:
‘We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023.’
‘After listening to consumer feedback, we are going to offer the ability for sharers to manage their devices more easily and to create sub-accounts, if they want to pay for family or friends.’
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In South America, a trial run saw Netflix add up to $4 (£3.50) per month for adding a second home to their account viewing habits.
The streaming service didn’t pursue the move after the trial had ended, but is clearly mulling over how to implement a similar strategy worldwide. To put something like that in place might require monitoring the IP addresses of households linked to accounts.
If two separate IP addresses registered usage on the same account it could raise eyebrows at Netflix HQ. Especially if the activity is happening concurrently.
