Nigerian recording artiste, Asake has released the music video one of his 2022 smash hits, ‘Organize‘.
The singer-songwriter debuted the music video on Tuesday, November 29.
The singer worked with his longtime friend and renowned music video director, TG Omori. Expectedly, the music video has found a way to fascinate audience due to the concept and ideology of the video.
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Asake, signed to Olamide‘s Yahoo Boy No Laptop (YBNL) has remained one of the most recurring figures in the entertainment industry in 2022. Since his breakthrough singles, ‘Omo Ope‘ and ‘Sungba‘ (featuring Burna Boy) hit the airwaves earlier in the year, he has continued to dominate the music ecosystem.
The singer released his historic debut studio album, Mr Money With The Vibe in September 2022. The 12-track music project quickly became an instant hit among Nigerian populace, also, he found a way to attain dominance in the international scene.
One of the popular singles from the music project is ‘Organize‘.
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What Is Asake’s Message On Organize
The theme of the music video is about selling one’s originality, cultural and traditional values for funds or simply put for monetary purposes. In the music video, bald men with tribal marks could be seen in an examination dressed in uniforms while Asake serves as the supervisor.
In another scene, one of the characters in the music video is seen selling a figurine to a Caucasian man. This particular scene defines theme of the video.
According to the lyrics of the song, ‘some of us are wise, every other person overwise‘; it interprets thus, some people would find different methodologies to outsmart others. In the case of music video, it narrates that some people would lose their identity for monetary sake.
Watch the video below.
