American recording artiste, Taylor Swift has continued to break records in recent weeks, with her latest album, Midnights, becoming the most-streamed album on Spotify in a single day.
Taylor Swift has become the first artist in history to command all 10 of the top spots on the Billboard Hot 100 in a single week, with songs from her fervently consumed “Midnights” album doing the trick.
The previous record-holder was Drake, who managed to lock in nine out of 10 songs when “Certified Lover Boy” came out last year.
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The leader among Swift’s current bestsellers and best-streamers is, not surprisingly, “Anti-Hero,” which was the first music video from the album and the first song to be promoted to radio when all of the 13 songs from the album were launched simultaneously as the clock struck Oct. 21.
Per Luminate, the track came out of the gate with 59.7 million streams and 32 million airplay audience impressions, which, along with a modest amount of individual sales downloads, pushed “Anti-Hero” to become her ninth No. 1 single on the Hot 100.
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The runner-up is the album’s opening track, “Lavender Haze,” which was high on streams — 41.4 million — but far behind the leader in radio airplay, with 2.4 million impressions, although that’s still an unusually strong number for a song not being pushed as a single.
The remaining songs in the top 10: “Maroon,” “Snow on the Beach“ (audio clickbait if such a thing ever existed, with a featured appearance and credited co-write with Lana Del Rey), “Midnight Rain,” “Bejeweled,” “Question…?,” “You’re on Your Own, Kid,” “Karma” and “Vigilante Shit.”
