Celebrities and owners of high-profile Twitter accounts have insisted they will not pay for the blue verified check marks that have reappeared on their profiles.
Many public figures have distanced themselves from verification on Twitter since the platform owned by billionaire Elon Musk announced that legacy blue ticks would be removed from the site on April 20th – leaving only those who had paid for a subscription.
Hashtags such as #BlockTheBlueChecks have trended on Twitter in the backlash, while several celebrities have decided to leave the platform – including The Last Of Us actors Pedro Pascal and Bella Ramsey.
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On Saturday evening, some profiles had their verified status reinstated without payment.
Actor Sir Ian McKellen tweeted;
Despite the implication when you click the blue badge that has mysteriously re-appeared beside my name, I am not paying for the ‘honour’.
According to many reports the blue check marks have been reinstated only to accounts with a million followers or more, including tennis player Andy Murray.
“My blue tick has reappeared. For free… some game,” he posted.
In what appeared to be a deliberate move by Mr Musk, some Twitter accounts which led the way in pushing hashtags such as #BlockTheBlue have also had a blue tick added to their profile – including journalist Matt Binder, who has just over 140,000 followers.
“Elon Musk actually did it,” he tweeted, sharing an image of his check mark.
Musk had tweeted two hours beforehand: “Check mate.”
Many celebrities seemed displeased that their verified check mark had reappeared and targeted their incredulity at Mr Musk, including rapper and singer Lil Nas X.
“On my soul I didn’t pay for Twitter blue, u will feel my wrath tesla man!” he tweeted.
While there is no official word from Twitter on the reinstated blue ticks, the company is reportedly restoring the verified status for accounts with high follower count.
In fact, accounts of some global celebrities who are no more, like Chadwick Boseman, Kobe Bryant and Michael Jackson, too have got the blue tick back.
On Friday, Mr Musk admitted he is paying for some prominent Twitter accounts to retain their blue ticks after stripping verified status from many famous names including Pope Francis, Beyoncé, Ronaldo and Paul McCartney.
Musk stressed he is pushing ahead with a long-threatened promise to strip the blue tick from about 400,000 legacy verified accounts unless they signed up to Blue, which costs upwards of $8 a month in the US, and around €9 a month in Europe.