Google stated on Wednesday that it would soon begin putting a blue checkmark next to specific senders’ names in Gmail to confirm their legitimacy.
Companies that have opted-in to Gmail’s current Brand Indicators for Message Identification (BIMI) function will automatically receive the new blue checkmarks next to them.
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Senders must employ strong authentication and validate their brand logo in order to display a brand logo as an avatar in emails, per the BIMI functionality, which became live in 2021.
Users can now identify senders who have implemented the BIMI feature by a checkmark indicator. According to Google, this upgrade will make it easier for users to distinguish between messages from real senders and those from imposters.
Once you hover over the blue checkmark next to a sender’s name, you will see a blurb that says “the sender of this email has verified” that they own the domain and logo in the profile image.
“Strong email authentication helps users and email security systems identify and stop spam, and also enables senders to leverage their brand trust,” the company wrote in a blog post.
“This increases confidence in email sources and gives readers an immersive experience, creating a better email ecosystem for everyone.”
For the past few months, blue checkmarks have been in the news, largely due to the Twitter snafu that started when the Elon Musk-owned social network started charging for verification.
Twitter officially phased out historical blue checkmarks last week, but a bug earlier this week briefly brought them back if you updated your bio.
Naturally, verification checkmarks aren’t just a Twitter thing; numerous other digital platforms, including YouTube, Pinterest, TikTok, and many more, offer some sort of verification.
Taking a cue from Musk, Meta offered paid verification checkmarks in March. More recently, LinkedIn also introduced verification badges.
