Twitter has hired Linda Yaccarino, the former chairman of global advertising and partnerships at NBCUniversal, as its new CEO.
Yaccarino will take over from interim CEO Parag Agrawal, who was promoted to the role after Jack Dorsey stepped down in November 2022.
Linda Yaccarino is a highly respected advertising executive with over 30 years of experience.
She joined NBCUniversal in 2007 and quickly rose through the ranks, becoming chairman of global advertising and partnerships in 2016.
Under her leadership, NBCUniversal’s advertising business grew significantly, and she was widely credited with helping the company to become a leader in the digital advertising space.
Yaccarino is a strong advocate for diversity and inclusion in the workplace, and she has been a vocal supporter of women in leadership roles. She is also a passionate advocate for the power of advertising to connect brands with consumers.
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In a statement, Twitter’s board of directors said that Yaccarino was “the clear choice” to lead the company. “Linda is a world-class leader with a proven track record of success,” the board said.
She is a strategic thinker with a deep understanding of the advertising business, and she is passionate about Twitter’s mission to serve the public conversation.
Yaccarino’s appointment comes at a time when Twitter is facing a number of challenges. The company has been struggling to grow its user base, and it has been criticized for its handling of misinformation and hate speech.
Yaccarino will need to address these challenges if she is to be successful in her new role.
However, Yaccarino is a skilled and experienced executive, and she has a strong track record of success. She is well-positioned to lead Twitter through this challenging period and to help the company achieve its long-term goals.
Here are some additional details about Yaccarino’s background and experience:
- She began her career in advertising at Young & Rubicam in 1989.
- She joined NBCUniversal in 2007 as president of advertising sales.
- In 2016, she was promoted to chairman of global advertising and partnerships.
- She is a member of the board of directors of The New York Times Company.
- She is a graduate of the University of Pennsylvania.
Yaccarino is a highly respected figure in the advertising industry, and her appointment as CEO of Twitter is a major coup for the company. She is a strong leader with a proven track record of success, and she is well-positioned to help Twitter achieve its long-term goals.
