In the aftermath of the arrest of TrinityGuy, content producers, often referred to as skit makers and influencers in Nigerian digital spaces like Instagram and Twitter, have decided to form a trailblazing union with the goal of promoting their rights and resolving common issues.
In a conversation with reporters on June 29, 2023, during a media event in Lagos State, a talent manager by the name of Micheal Nwabufo, also known as Mike Premium, disclosed this.
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In response to the news of the recent arrest of skit creator Abdullahi Maruff Adisa, also known as TrinityGuy, Nwabufo, who was recently named the initiative’s acting president, revealed that stakeholders and representatives from the various spheres of content creation, including YouTube, TikTok, Instagram, Facebook, and other major platforms, have been engaged in intensive discussions and consultations to intervene and mediate in the issue.
He said;
The proposed union seeks to create a unified front for content creators, protect intellectual property rights, and promote professional standards and ethical guidelines for content creation and influencer marketing.
This will help foster transparency, authenticity, and responsible practises, safeguarding the trust between creators, influencers, and their audiences. This will also curb unethical practises such as misleading advertisements, among other vices, and further strengthen the reputation of content creators and influencers.
The proposed union aspires to become a platform for education, networking, and support for its members. By pooling resources and expertise, the union aims to provide workshops, training programmes and mentorship opportunities to empower creators and influencers in their professional journeys.
Collaboration and knowledge-sharing among members will be emphasised to foster a sense of community and to drive innovation within the industry.
