Sahad Stores, a popular supermarket in Abuja, has reopened after a brief closure by the Federal Competition and Consumer Protection Commission (FCCPC). This development raises questions about the effectiveness of enforcement measures and transparency in addressing consumer protection concerns.
On Friday, February 16th, the FCCPC sealed Sahad Stores for alleged misleading pricing practices. The commission reported that the store displayed lower prices on shelves but charged higher prices at checkout, constituting a violation of consumer protection laws. This action aimed to send a strong message against unfair business practices and protect consumer rights.
However, the reopening of the store just one day later raises concerns about the effectiveness of the enforcement measures.
In a statement issued by the commission’s acting Executive Vice Chairman, Adamu Abdullahi, issued on Saturday, Abdullahi noted that the stores had been reopened for operation.
The statement read, “On February 16, 2024, FCCPC operatives visited Sahad Stores and confirmed through random checks that the deceptive practice did not only continue, but cashiers also charged prices at their discretion, leaving unsuspecting customers vulnerable to unfair pricing.
“Exercising its authority under Section 18(f), the Commission temporarily sealed the premises.
“However, following a mutual understanding and commitment from Sahad Stores to implement transparent pricing practices, the FCCPC reopened the store on February 16, 2024, at about 7 p.m.”
The FCCPC urged businesses “to display transparent pricing information to empower consumers to make informed purchasing decisions, especially during challenging economic times,” while stating its commitment to “combating all forms of exploitative or misleading practices that undermine consumer rights.”
The FCCPA stressed its role in protecting consumer rights and prohibiting deceptive business practices, adding that “section 115 outlines potential penalties for violations, including fines for organisations and imprisonment for directors.
It encouraged all businesses to adhere to fair and transparent pricing practices to ensure consumer protection and a healthy market environment.”
