What Nigerians Searched for in 2024: Google Releases Annual Report

Google today has unveiled the findings of its 2024 Year in Search for Nigeria, showcasing the most popular searches, notable individuals, actors, musicians, topics, questions, and other subjects that captured Nigerians’ attention during the course of the year.

Google’s Year in Search is an annual analysis that reveals the top trending lists and also spotlights what the world searches to see, learn, and do.

In Nigeria, this year’s results show a continued interest in the political and economic landscape, with searches related to the US elections, the new national anthem, and the national grid topping the news category in this order. Nigerians were also curious about personalities like Bobrisky, who led the trending people’s list this year.

The music scene in 2024 was marked by a surge in popularity for artists like Shallipopi and Khaid, who also featured prominently in the overall personalities list.

The top trending song was “”I Don’t Care” by Boy Spyce”, followed closely by “Ozeba” and “Commas” by Ayra”. Nigerians also showed a keen interest in understanding the lyrics of various songs, with “Ogechi lyrics”, “Ozeba lyrics”, and “Omemma by Chandler Moore lyrics” leading the searches in the lyrics category.

According to Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, Google West Africa, “The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year. From cultural milestones to pressing concerns, these insights reflect how Search continues to be a valuable tool for users to navigate and better understand their world”.

This year, Nigerians continued to demonstrate a strong interest in entertainment with movies like “A Tribe Called Judah”, “Treasure In The Sky”, and “Damsel” topping the movie charts. The top TV series that captured the interest of Nigerian netizens included “Supacell”, “My Demon”, and “Queen of Tears”. In the culinary world, Nigerians explored diverse recipes with “Pornstar Martini recipe” leading the searches.

Concerns about personal well-being and global events were also reflected in search trends. Questions like “How much is dollar to naira today?”, “How to get perfectly defined curls for African hair?”, and “Who won the US presidential election?” topped the list of queries. Nigerians were curious about the meaning of words like “demure,” “steeze,” and “pet peeves,” turning to Search for answers.

You can see the full trends 2024 list for Nigeria here and also explore the global trends list here.

Below are the full lists of Top 10 Trending Searches by Nigerians in 2024:

About Google Trends

This is a publicly available tool that displays relative search volume across geographies, time periods and queries that people want to know about. Google Trends lets you dive deep into what’s popular on the Internet — you can compare search data by time, location, and between queries. It also offers category filtering, top and rising searches, and geographic “heat maps”. The main two categories of searches are: ‘Trending’ and ‘Most Searched’.

• Trending Searches: The “trending” queries are the searches that had the highest amount of traffic over a specific period.

• Most Searched/ Top searches: What topped Google’s charts? The “most searched” queries are simply the most popular terms for a specific period, ranked in order by volume of searches.

About Google

Google’s mission is to organise the world’s information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely-known companies in the world. Google is a subsidiary of Alphabet Inc.

For more information, visit our Google Africa Blog: google-africa.blogspot.com. You can also follow Google’s Africa team on Twitter: twitter.com/googleafrica.