The international sports brand, Adidas has ended their partnership with American recording artiste, Kanye West following his anti-Semitic comments a couple of weeks ago.
German sportswear brand Adidas said Tuesday it was ending its partnership with Kanye West after a series of anti-Semitic outbursts by the controversial rapper.
Recent comments by West — known formally as Ye — were “unacceptable, hateful and dangerous”, Adidas said in a statement. “After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately.”
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There have been some signs that the fashion industry is distancing itself from Ye, as the former halo effect of his celebrity turned into an Achilles’ heel after he appeared at Paris Fashion Week earlier this month in a shirt that read “White Lives Matter,” and then went on to make antisemitic remarks on social media and in a series of interviews, posting on Twitter that he would go “death con 3 On JEWISH PEOPLE.”
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Balenciaga, whose fashion show Ye opened in Paris this month with a surprise modeling appearance, deleted him from its pictures and videos of the show.
Similar images disappeared from Vogue Runway, the platform of record for fashion shows. And Skims, the shapewear brand started by Ye’s ex-wife, Kim Kardashian, that he reportedly helped shape in design and aesthetic, described him as a “small minority shareholder” and said that he had “no active role at Skims.”
