The Federal Government has declared that Nigeria’s booming creative industry is ripe for investment, urging both local and foreign stakeholders to seize emerging opportunities in arts, culture, tourism, and entertainment.

Reinforcing this message, the Permanent Secretary of the Federal Ministry of Arts, Culture, Tourism and Creative Economy, Mukhtar Mohammed, called on investors and the international community to step in, stressing that the sector is wide open for business and brimming with untapped potential.

He made this statement while speaking at a press conference to announce the commencement of the Creative Economy Week 2025, on Thursday in Abuja.

He said, “To the international community and global investors watching, the Nigerian creative industry is open for business. It is a secure, high-yield frontier for strategic investment.”

According to the Permanent Secretary, the invitation was born out of a shared conviction that creativity goes far beyond being just a cultural treasure.

He stressed that Nigeria’s creative talents are not only a primary export but also a formidable global cultural force shaping perceptions and driving influence across borders, hence the collaboration with the British Council.

He explained that it is a powerful engine for economic growth, job creation, and a tool of soft power.