American socialite, Kim Kardashian West has officially earned herself a spot on Forbes’ World’s Billionaires List as she is now worth $1 billion.
The reality TV star and model has now followed in the footsteps of her younger sister Kylie and estranged husband Kanye West.
According to Forbes’ report, the 40-year-old reality TV star is 2674th on the list of Forbes Billionaires which is the largest it has ever been.
She is now worth $1 billion, up from $780 million in October, thanks to two lucrative businesses—KKW Beauty, KKW Fragrance and Skims—as well as income from soon-to-end reality television, Keeping Up With The Kardashians (KUWTK).
Other sources of income include endorsement deals, personalised emojis called Kimojis, a virtual reality game based on her life and a number of smaller investments.
Despite the global pandemic wreaking havoc on lower-earning classes, billionaires fared better than ever over the last 12 months.
She has a $225million stake in Skims and in January last year, sold 20 percent of KKW Beauty to Coty, a beauty company for $200million.
Kim’s career began as a socialite and celebrity stylist before she and her family became reality TV stars thanks in part to a sex tape she made with the rapper, Ray J.
She and the rest of the family have since capitalized on the fame to build a behemoth brand.
Kim is the third person in her family to earn billionaire status. Kylie Jenner, her 23-year-old half-sister, was the first in 2018 when, aged 21, she was named the youngest self-made billionaire in history. She earned her fortune through her own make-up empire, Kylie Cosmetics, which she promoted entirely on social media.
Last April, Kanye West was named a billionaire by Forbes – largely the most trustworthy media authority on who gets the name – after pleading with them for months to look at his financials.
Kardashian West founded KKW Beauty in 2017 and borrowed from Kylie’s playbook, using a similar direct-to-consumer model that relies heavily on social media marketing.
Her first launch, 300,000 contour kits, sold out within two hours. By 2018, the business transitioned production of fragrances, concealers, lipsticks, eyeshadows, concealers, and was bringing in about $100 million in revenue.
She’s also got three properties in Calabasas, northwest of Los Angeles, and a portfolio of blue-chip investments, including shares of Disney, Amazon, Netflix and Adidas that her soon-to-be ex-husband Kanye West gifted her for Christmas in 2017.